Gimson Robotics: Custom E-Commerce Solution for Precision Engineering

Gimson Robotics is a UK-based engineering company specializing in linear actuators, DC motors, and custom mechanical solutions.
They needed a scalable and efficient online store to sell highly specialized components and offer made-to-order products.

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Challenges

The platform was built on an outdated ecommerce solution, limiting functionality and scalability. The goal was to modernize the website,
improve user experience, and enhance backend management capabilities.

Key Problems

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Outdated Technology Stack

The legacy platform was built on Trado, which lacked modern features and scalability. We rebuilt the entire application using Spree Commerce, a robust and extensible Ruby on Rails-based e-commerce framework. This not only enhanced performance and reliability but also aligned the platform with current industry standards.

Slow Page Load Times

Performance issues were impacting both user experience and SEO. We implemented optimization strategies such as image compression, JS/CSS minification, and server-side caching, which led to substantial improvements in page speed and search visibility.

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Security Vulnerabilities

The existing codebase posed significant security risks. We conducted a comprehensive audit and applied modern security best practices — including secure coding standards, data encryption, and ongoing patching — to strengthen the platform’s defenses.

Inefficient Admin Dashboard

The admin interface lacked usability and essential functionality. We redesigned the dashboard with a clean UI/UX, enabling seamless management of orders, products, and promotions. It also featured built-in analytics and reporting tools to support better business decisions.

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Friction in Checkout Experience

The original checkout process was unintuitive and led to high cart abandonment. We overhauled the user flow to streamline steps, introduce error handling, and support various payment methods — significantly improving conversion rates and reducing drop-offs.

Solutions

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  1. Website Redesign
  2. One-Page Checkout
  3. Admin Panel Revamp
  4. Security Fixes
  5. Spree Customization
  6. Payment Flexibility
We undertook a complete redesign of the website, maintaining its original look and feel while upgrading the underlying technology stack. This involved migrating the website from the outdated Trado platform to the latest version of Spree Commerce. The redesign included improvements in UI/UX design, making the website more visually appealing and user-friendly.

Solutions

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  1. Full Website Redesign & Technology Upgrade
  2. Streamlined One-Page Checkout
  3. Admin Panel Revamp
  4. Robust Security Enhancements
  5. Tailored Spree Commerce Customization
  6. Flexible Payment Options for Custom Orders
We led a complete redesign of the website while preserving its original branding and core structure. The platform was successfully migrated from the outdated Trado system to the latest version of Spree Commerce, bringing improved stability, modern architecture, and better maintainability. Alongside the redesign, we refined the overall UI/UX to offer a more engaging, responsive, and intuitive experience across all devices.

Results

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Improved
Functionality

The new website offers enhanced functionality and flexibility, catering to both standard and custom product requirements.

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Enhanced User
Experience

The revamped UI/UX design has led to a more engaging and user-friendly shopping experience.

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Streamlined
Management

The admin panel allows for easy management of products, orders, and promotions, improving overall efficiency.

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Increased Customer
Satisfaction

Custom product requests and flexible payment options have boosted customer satisfaction and loyalty. The payment gateway integration ensures secure transactions to enhance overall shopping experience.

Conclusion

The revamped platform delivered a modern, secure, and performant e-commerce experience tailored to Gimson’s technical products and business operations. The structured backend, enhanced UI, and SEO improvements contributed to better engagement and operational efficiency.
Note: Following this modernization, the client opted to migrate to Shopify for reduced ongoing maintenance costs. However, the foundational architecture and user experience were shaped by our custom implementation.

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